At UTElife, we believe the ute tray is the most under-rated piece of real estate in Australia. So, we’ve made it our mission to reinvent it — not for work, but for play - one UTE at a time.
Born from the Aussie spirit of work hard, play harder - UTElife™ is where the workday ends, the UTE rolls in and the good times kick-off.
After years of clunky DIY tarp jobs, we levelled up. The Original UTEpool™ is Australia’s first inflatable pool built for your ute tray — our hero product, and only the start of the good times.
How to embrace the UTE life?!
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Reinvent Your UTE
UTElife. is here to reinvent your tray, from workhorse into the home of good times and legendary moments. -
Celebrate Good Times, Together
Gather mates. Spark conversation. Create legendary moments. -
Sun, Drinks & Backyard Banter
Long arvos, cold drinks, tunes, no worries — lap up the great outdoors in true Aussie-style. -
From Grind to Good Times
Your UTE works hard. Now it’s time to let it play harder! From grind to good times!😉 -
Cheeky, Simple, Maximum Laughs
Park-it, inflate-it, fill and chill! No fuss, no hassles, just old school fun. -
Carefree, Not Careless
Reinforced, smart, and safe — so you can truly chillout!
